The Ultraceuticals Packaging Journey

The formulas you trust have not changed.

What changed, what stayed the same and everything you need to know about the new look.

Let's be honest. When your favourite skincare product suddenly looks different, it's natural to wonder if anything else has changed.

The bottle looks new. The name might be different. Even the logo feels refreshed.

So the first question is usually the same: Is it still the same formula?

The answer, in almost every case, is yes.

While Ultraceuticals has introduced a completely refreshed look across the range, the formulas, clinical standards and commitment to visible skin results remain exactly as they've always been. Here's everything you need to know.

Why did Ultraceuticals rebrand?

After almost three decades of pioneering skin science, it was time for the outside of the brand to reflect what had always existed inside.

The previous packaging had served us well, but it no longer captured the precision, innovation and simplicity that define today's Ultraceuticals.

The new identity has been designed to better represent the science behind every formula while making the range easier to navigate, whether you're discovering Ultraceuticals for the first time or have been with us for years.

What's changed?

The biggest update is how the range is organised.

Introducing the Powerhouse System—a new way of navigating products by skin concern rather than simply by ingredient.

From A Renewal for skin renewal and texture to Z Clear for blemish-prone skin, every product now sits within a clearly defined category, making it easier to find the right solution for your skin goals.

You'll also notice cleaner packaging, updated product names and a more consistent design across every collection.

The experience feels simpler. The science remains just as advanced.

What hasn't changed?

This is the important part. The active concentrations haven't changed. The proprietary delivery technologies haven't changed. The clinical research behind every formula hasn't changed.

And the same in-house Research & Development team, led by Dr Geoffrey Heber, continues to develop every Ultraceuticals innovation to the same uncompromising standards.

In other words, it's the skincare you know and trust, simply presented in a new way.

Finding your favourites

As part of the rebrand, some of your go-to products have new names.

Ultra A Perfecting Serum is now A Renewal Retinome Facial Serum.

Ultra B² Hydrating Serum is now B² Hydrating HA 360 Facial Serum.

Ultra C Firming Serum is now C+ Rejuvenating C Chebula Facial Serum, now reformulated with Chebula Extract and Triple Action Collagen Technology.

Everything has been designed to make building a routine more intuitive while staying true to the formulas you've come to rely on.

For a complete guide to every product name change and transition, explore our Product Transition Guide.

The bottom line. While the packaging may look different, the philosophy behind Ultraceuticals remains exactly the same.

Doctor-founded. Science-led. Results-driven. The new look simply brings that philosophy to life more clearly than ever before. Because great skincare should be easy to navigate, easy to understand and, most importantly, trusted to deliver.